Advertising Balloon Company

Agency: Innocean

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The exclsuive retail sponsor for the 83rd Annual Academy Awards, JCPenney hopes to catch the attention of ceremony watchers who are simultaneously using Twitter, according to Clickz.

The contest is live now on Twitter. Here is one of the brand’s first questions:

The first person who tweets the correct answer and mentions JCPenney receives a $20 gift card from the retailer.

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Vocus, a leading provider of cloud-based marketing and PR software, has acquired North Social, a software company that provides Facebook applications that enable businesses to create, manage and promote their business on Facebook.

North Social is the latest addition to the Vocus earned marketing suite that helps organizations reach and influence buyers across social networks, online and through the media.

North Social offers 19 different Facebook apps delivered in a single self-service subscription, allowing businesses of all sizes to create engaging fan pages and fan experiences.

“It’s about more than just a compelling or a visually appealing Facebook page,” says Alex Bernstein, co-founder of North Social. “North Social provides organizations with an easy and innovative way to engage customers and drive measurable results.”

North Social is used by over 1,300 organizations of all sizes and types, including global brands such as Coca-Cola, Sony and Hard Rock Café. North Social’s operations and staff will remain in Oakland, California.

Disclosure/Editor’s Note: David Brody of North Social is a former colleague. Once upon a time, we worked at The Integer Group together.

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