Advertising Balloon Company

Fast Company is taking a closer look at SocialVibe and its CEO and founder, Jay Samit.

SocialVibe provides a measurable form of brand marketing with its so-called “engagement ads.”

“Many websites, many of the small content sites are absolutely dying because their business plan was based on a [cost per impression] rate that was unsustainable in a world of unlimited capacity,” says Samit.

…the flood of Internet content washed away the scarcity model propping up high advertising rates, threatening the financial viability of many media industries, from news outlets to television (like Hulu). SocialVibe’s innovation is to leverage an abundance of information to create hyper-targeted ads, encourage sharing with social good and personalized content, and give freedom to consumers.

In other words, SocialVibe believes it is okay to interrupt you, as long as you get something more than a pitch in return. In the sample ad provided here, Pandora time outs can be avoided if a user spends some time performing “a quick activity” with/for a sponsor.

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According to Fortune, hell froze over recently, as Forrester urged IT departments to support the Mac.

Forrester’s report argues that Highly Empowered and Resourceful Operatives, or HEROs, at your company are likely using Macs, regardless of the company’s computing policy.

These power brokers don’t want to show up to a meeting with a plastic laptop that sends the subliminal message that they aren’t prosperous enough to afford something nicer.

Here’s Microsoft’s answer to the design hurdle:

In this future-looking presentation, Microsoft looks like it has a future.

Interesting…

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Do you love insurance?

However you answered that, you can still Dress Like Flo for Halloween.

You can also learn to Talk Like Flo, by downloading an app for your phone.

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