Old Milwaukee rolled out a new TV commercial starring comedian Will Ferrell during the Super Bowl. You probably didn’t see it though, as it only ran in one place–the country’s second-smallest TV market, North Platte, Neb.

According to BusinessWeek, despite its tiny TV audience, the Old Milwaukee ad managed to outperform some of the nationally broadcast Super Bowl commercials in an increasingly important metric of Super Bowl advertising bragging rights: chatter on social-media networks.

On Sunday night, a user named Daddymcc uploaded a low-quality copy of the Ferrell commercial onto YouTube, which was subsequently linked to by Old Milwaukee’s official Facebook page. At this time, the video has been viewed 564,154 times.

What this says to me is that TV may be the source material that social media users spread, but the choice to spread one item over another is not determined by quality storytelling or production. Online, quirkiness is awarded. Hence, the popularity of cat photos and videos.

Social Is Another Channel Entirely is a post from: Advertising Balloon Company

Related posts:

1. Need Better Beer Advertising? Will Ferrell Provides Will Ferrell is in touch with the red-blooded American man...
2. Honoring Every Connection Made Is What Makes Social Media “Social” Blogging is a new form. “Media now is raw, collaborative...
3. Sketchers Dogged By Activists As Super Bowl Approaches The Super Bowl is coming. The Super Bowl is coming....

Related posts brought to you by Yet Another Related Posts Plugin.

The other day, Gary Vaynerchuk predicted that Super Bowl advertisers would extend the story told in their Super Bowl ads to online venues, and that these extensions would have us talking on Monday morning.

Didn’t happen (except in a few rare exceptions). In fact, if you look at the Toyota Camry spot, to name just one, it ends with the point that all Camry drivers have stories to tell. Yet, there’s no pointer for the viewer to follow, no place to hear more Camry-centric stories, or to tell them. Granted, there is a Toyota.com graphic at the end of the spot, but that’s hardly the “force ‘em online” that Vaynerchuk had in mind.

Which says what? Does it say that when it comes to Super Bowl advertising, it really is all about the TV audience, and the nerds with second and third screens can buzz off? I think it might.

In related news, Bob Hoffman is very disheartened by what he saw on Sunday.

This could be a turning point. It could be the year that the ad industry throws in the towel, admits it is bankrupt, and hands the keys over to the metrics maniacs.

I am afraid the advertising industry has been infiltrated by people who don’t really believe in advertising, don’t care much for it, and are not very good at it.

I feel Bob’s pain, but there will be no admission of defeat from industry spokespersons. The industry will continue to respond to clients’ whims, and to trends in media (like consumer-generated spots). What very few in the ad business will successfully do is lead. There’s reactive and proactive, and the ad business is the former, because we are all in client service.

Only a handful of agencies have ever shifted to a proactive stance, but even those masters have retreated, and begun to recycle their old spots, instead of driving hard to find a new way to do TV and a new way to make meaning in consumers’ minds.

Lots Of Weak, Recycled Spots That Don’t Lead Anybody Anywhere is a post from: Advertising Balloon Company

Related posts:

1. BP Spills Lots Of Money On Slick Gulf Tourism Spots Having lived in Atlanta for a good portion of my...
2. After You Clean Your Gutters Don’t Forget To Zombie-Proof You may have noticed the zombie craze sweeping the land....
3. Our Cooks Don’t Make Nuggets, They Just Deep Fry Them Popcorn Chicken. Now there’s an invention. “Our cooks don’t make...

Related posts brought to you by Yet Another Related Posts Plugin.

Why do I feel like Dan Wieden and crew have a not-so-secret deal with the White House to promote American values in this time of trouble? Probably because it shows in the agency’s reel.

Clearly, bailing out Wall Street and Detroit’s automakers was a political act; therefore, reshaping those brands is an also a political act, to some degree.

Here’s the original ad from Hal Riney that this new Clint Eastwood for Chrysler spot emulates:

And here are two other recent pro-America messages, brought to you by a big American brand and Wieden + Kennedy:

Understand, America and American brands need an awesome cheerleader, and I’m glad that W+K is doing this kind of work, because it’s not a job for hacks.

It should be noted that W+K also brings its pro-America, pro-poetry lens to the state of Oregon. Have a look:

Previously on AdPulp: Despite Massive Under-Employment, “We Are All Workers” | When It Comes To Muscle Cars, U.S.A. Doesn’t Tie

Advertising’s Top Creatives For A More Creative Economy is a post from: Advertising Balloon Company

Related posts:

1. Despite A Rough And Tumble Economy, New Enterprises Continue To Be Born Have you heard of The OutCast Agency, a PR firm...
2. Trouble Ahead, The Economy In Red Ad Age is feeling awfully bullish. The trade magazine published...
3. Top Ten PR Firm Is “Prevolving” Golin Harris is “Fixing it before it breaks.” “We’re reoganizing...

Related posts brought to you by Yet Another Related Posts Plugin.

I didn’t care for this ad when I saw it during the Super Bowl, but now I see an unhidden message in it. Bud Light Platinum is a 6.0% alcohol by volume. Why the brand and its agency didn’t make the entire spot about that significant point of difference, it’s hard to say.

“Man has long dreamed of turning lead into gold. We dreamed of turning gold into platinum.”

What? Who cares what “you” dreamed of Budweiser? Tell me instead why this new version of Bud Light is something I might want to drink. Tell me it drinks like a micro.

According to Los Angeles Times, the brew’s 6% alcohol content reflects Americans’ growing thirst for drinks with more kick and perceived sophistication.

Visually, the commercial says made in a factory of the future. Is that where the best beer comes from? I know some monks in Belgium who would argue otherwise.

Bud Light Gets Crafty With A “Six Point 0″ Line Extension is a post from: Advertising Balloon Company

Related posts:

1. Red Bull Founder Sees His Content Strategy As “A Line Extension” Bloomberg BusinessWeek is running a detailed profile on Dietrich Mateschitz,...
2. Help The Howard Gossage Documentary Get To The Finish Line He wasn’t very famous in his own time, but San...
3. Help The Howard Gossage Documentary Get To The Finish Line He wasn’t very famous in his own time, but San...

Related posts brought to you by Yet Another Related Posts Plugin.

Gary Vaynerchuk of Vayner Media has some thoughts on this year’s Super Bowl. As a Jets fan, he’s unhappy to see the other New York team make it to the big game, which he will not be watching. However, he expects big things from the commercials, and better bridges to online where the story can continue.

I’m not ready to say that “content” is what commercials are made of, but I do see Vaynerchuk’s point, and for Super Bowl spots especially, they do tend to focus more on entertaining people than on selling a product.

Now, let’s move off the Super Bowl for a few minutes and address this darker, more brooding video offering from they guy who reinvented wine criticism with WineLibraryTV.

There’s a passage in the video above that I’d like to draw your attention to. It begins at 3:38 in and ends at 4:13. Here’s the transcription of that segment:

“Do you know how obnoxiously thick my skin is when it comes to business? I don’t give a fuck what anybody says about me or thinks of me, or thinks about what I’m doing when it comes to business, because I trust my intuition one gadrillion percent. I know that I’m built to win when it comes to business. I always win. I’m gonna win. And people that don’t understand my style, or don’t think that I’m not doing the right thing, or think that Vayner Media is a dumb idea because it’s client services, they just don’t know me. They don’t understand what I’m going to do.”

Vaynerchuk, who is 36, goes on to explain how early it is the game for him. That he’s just a kid. He also says later on in the video how he wants to make a billion dollars so he can buy the Jets. All of which makes me think what a different time this is in media and marketing services, and in the culture at large. You might view his London-to-New York video above and find nothing to admire or concern yourself with, but the reality is Vaynerchuk and his younger brother, AJ, have a thriving marketing services business going in Vayner Media. In other words, you’re competing with this kind of showmanship and ability to build a community around the offering.

Speaking of community, if you examine the comments on Vaynerchuk’s videos, it’s one person after the next singing his praises. Maybe his audience is not used to someone being so open and willfully vulnerable. No doubt, it is genuinely inspiring for many. Yet, it’s not prudent to go by comments alone to determine how a person, product or service is being received in the marketplace, because people with dissenting views often keep them those views to themselves, especially when there are hundreds of supporters flocked around a particular thread.

What dissenting views might I, or you, offer? I’m tempted to say, “Hey, put the video cam bag in your bag and take a freaking nap next time. There is such a thing as overexposure and saying too much.” But that’s not really what I’m thinking. I’m thinking there’s something for me (and you) to learn here. Sure, one could be put off by his F-bombs, or his over-the-top confidence when it comes to business. He’s “built to win,” by his own admission. The thing is, clients clearly want some of that Vaynerchukian confidence for their own initiatives.

Vaynerchuk’s packaging isn’t slick, but that’s his point. What’s in the package is right and good, and that’s what matters.

Gary Vaynerchuk, Agency Head, Previews the Super Bowl and Puts Gas In the Entrepreneurial Engine is a post from: Advertising Balloon Company

Related posts:

1. Sketchers Dogged By Activists As Super Bowl Approaches The Super Bowl is coming. The Super Bowl is coming....
2. Like It Or Not, Spec Work Has Its Place On Super Bowl Sunday Dorito’s Crash the Super Bowl competition is fully underway and...

Related posts brought to you by Yet Another Related Posts Plugin.

Making Super Bowl commercials is an annual activity at Weiden + Kennedy, but there’s another Portlander with a Super Bowl commercial this year, and he’s not even out of school yet.

According to The Oregonian, Lewis & Clark College student Remy Neymarc, 21, won a competition to make the Super Bowl spot via Poptent, a social network for videographers, directors and filmmakers that connects companies with creative talent through selective crowdsourcing.

Without further ado, the crowdsourced (or is it consumer generated?) Super Bowl ad for Dannon’s Greek yogurt, OIKOS:

According to Poptent, the site’s top producers delivered 34 fully-produced videos for the brand team’s consideration. All productions used a stand-in for John Stamos in their original commercials.

College Student Uses Physical Comedy To Win Super Bowl Ad Competition And Get His Idea On Air is a post from: Advertising Balloon Company

Related posts:

1. This Super Bowl Season Play With Your Phone, Win A Chevy The game layer is everywhere today. And now we can...
2. Because We’re Hungry For Physical Comedy Three ConAgra brands are opting for one of the oldest...
3. Like It Or Not, Spec Work Has Its Place On Super Bowl Sunday Dorito’s Crash the Super Bowl competition is fully underway and...

Related posts brought to you by Yet Another Related Posts Plugin.

If you read a lot of marketing advice these days, then you’ve seen the word “mobile” used as the key to the future – much the way “plastics” was in The Graduate. But for those businesses and brands that can’t quite grasp the mobile world, Jeanne Hopkins and Jamie Turner offer a good overview in Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business.

The title of the book gives away the dilemma most brands face: Planning and executing mobile marketing is itself as complicated and multi-faceted as anything we’ve ever seen. So Hopkins & Turner cover a lot of ground, starting with many successful Fortune 500 uses of mobile and a look at many current popular apps. Then, Go Mobile goes through all the tactics, including search, LBS, SMS, MMS, and others.

It’s hard to pinpoint exactly who Go Mobile is aimed at, since it’s both a broad and detailed at the same time. Anyone navigating mobile marketing at this scale ought to have some experienced help. But any marketer who simply needs a comprehensive course in the state of mobile marketing right now will find it useful. This is one of those books you ought to read soon, since it’s certainly going to be outdated this time next year.

Special thanks to Wiley to providing me with a review copy.

Go Mobile Makes Sense Of The Medium We’re All Scrambling To Understand is a post from: Advertising Balloon Company

Related posts:

1. Go Mobile Makes Sense Of The Medium We’re All Scrambling To Understand If you read a lot of marketing advice these days,...
2. When You’re In Mobile, It’s Only Natural To Go Mobile One of the more innovative agencies out there is Red...
3. Mobile Advertising Needs To Get Moving Writing in The Huffington Post, Sal Candela, Director of Mobile...

Related posts brought to you by Yet Another Related Posts Plugin.

If you read a lot of marketing advice these days, then you’ve seen the word “mobile” used as the key to the future – much the way “plastics” was in The Graduate. But for those businesses and brands that can’t quite grasp the mobile world, Jeanne Hopkins and Jamie Turner offer a good overview in Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business.

The title of the book gives away the dilemma most brands face: Planning and executing mobile marketing is itself as complicated and multi-faceted as anything we’ve ever seen. So Hopkins & Turner cover a lot of ground, starting with many successful Fortune 500 uses of mobile and a look at many current popular apps. Then, Go Mobile goes through all the tactics, including search, LBS, SMS, MMS, and others.

It’s hard to pinpoint exactly who Go Mobile is aimed at, since it’s both a broad and detailed at the same time. Anyone navigating mobile marketing at this scale ought to have some experienced help. But any marketer who simply needs a comprehensive course in the state of mobile marketing right now will find it useful. This is one of those books you ought to read soon, since it’s certainly going to be outdated this time next year.

Special thanks to Wiley to providing me with a review copy.

Go Mobile Makes Sense Of The Medium We’re All Scrambling To Understand is a post from: Advertising Balloon Company

Related posts:

1. Go Mobile Makes Sense Of The Medium We’re All Scrambling To Understand If you read a lot of marketing advice these days,...
2. When You’re In Mobile, It’s Only Natural To Go Mobile One of the more innovative agencies out there is Red...
3. Mobile Advertising Needs To Get Moving Writing in The Huffington Post, Sal Candela, Director of Mobile...

Related posts brought to you by Yet Another Related Posts Plugin.

Regional media buys are often overlooked during Super Bowl advertising coverage. But not here. We leave few Super Bowl advertising stones unturned.

Portland’s office of StruckAxiom, combined forces with Secret Weapon Marketing, creative agency of record for Jack in the Box, to create a “Marry Bacon” campaign promoting their new BLT Cheeseburger Combo.

The TV spot breaks on Super Bowl Sunday in approximately 20 western and southern states.

Nick Fletcher, DVP of Marketing Communications for Jack in the Box, says, “We know our audience is digitally focused, and we wanted to create online engagements that amplify our traditional strategies.”

“The Jack in the Box brand is the perfect platform for snack-sized, entertaining and shareable content,” adds Matt Anderson, creative director at StruckAxiom.

Bacon Lovers Rejoice, Jack’ll Marry You Up is a post from: Advertising Balloon Company

Related posts:

1. Bacon Lovers Rejoice, Jack’ll Marry You Up Regional media buys are often overlooked during Super Bowl advertising...
2. Sketchers Dogged By Activists As Super Bowl Approaches The Super Bowl is coming. The Super Bowl is coming....
3. Portland Area Pet Care Company Names New AOR Castor & Pollux Natural PetWorks has chosen StruckAxiom–with offices in...

Related posts brought to you by Yet Another Related Posts Plugin.

Regional media buys are often overlooked during Super Bowl advertising coverage. But not here. We leave few Super Bowl advertising stones unturned.

Portland’s office of StruckAxiom, combined forces with Secret Weapon Marketing, creative agency of record for Jack in the Box, to create a “Marry Bacon” campaign promoting their new BLT Cheeseburger Combo.

The TV spot breaks on Super Bowl Sunday in approximately 20 western and southern states.

Nick Fletcher, DVP of Marketing Communications for Jack in the Box, says, “We know our audience is digitally focused, and we wanted to create online engagements that amplify our traditional strategies.”

“The Jack in the Box brand is the perfect platform for snack-sized, entertaining and shareable content,” adds Matt Anderson, creative director at StruckAxiom.

Bacon Lovers Rejoice, Jack’ll Marry You Up is a post from: Advertising Balloon Company

Related posts:

1. Bacon Lovers Rejoice, Jack’ll Marry You Up Regional media buys are often overlooked during Super Bowl advertising...
2. Sketchers Dogged By Activists As Super Bowl Approaches The Super Bowl is coming. The Super Bowl is coming....
3. Portland Area Pet Care Company Names New AOR Castor & Pollux Natural PetWorks has chosen StruckAxiom–with offices in...

Related posts brought to you by Yet Another Related Posts Plugin.