Advertising Balloon Company

Now that I run a small but growing creative services firm, it’s imperative that I become a rainmaker and an account manager, on top of being the writer/creative director/brand strategist that I already am. That’s why I’m thankful for I AM THE CLIENT, a blog by Londoner “Dave Knockles,” a marketing director at a big company, possibly Unilever. I’m thankful because Knockles cares, and he shares. For instance, he lays down the law when it comes to the pursuit of new business.

I can’t think of a single supplier I use who I didn’t hire while face down in a pile of curry with my trousers round my ankles and half-empty bottles of Aftershock in my jacket pockets. It’s the way business works, and it’s utterly magnificent.

So my advice to all you agencies is a) stop moaning when I do your jobs better than you (which I always do!) and b) stop trying to win business on the strength of your commitment, knowledge, success or ability. Nobody in business ever got anywhere with commitment, knowledge, success or ability.

Instead, get your gold card out, put your pride away and BUY DADDY BEERZ.

The fact is there are thousands–yes thousands–of sites today that purport to help marketing people improve their game. But it’s not about the top ten ways to do a damn thing, is it? It’s about being witty and fun, a.k.a. a good drinking partner.

Naturally, one can’t expect THE CLIENT to know everything there is to know. In fact, Knockles freely admits he doesn’t understand the industry-wide self-delusion that we aren’t salespeople.

Come on, folks. Let’s the two of us have a heart-to-heart here. Nobody else – just us. Let me be honest, because I like you / you buy me beerz.

The only difference between you and a car salesman is an ironic T-shirt.

Of course, that’s not true. Car salesman don’t often engage their prospects, or involve them in the conversation. And as far as I know they never, ever pick up the bar tab.

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Matt Mason, is Strategy Director at Syrup and author of The Pirate’s Dilemma. I like how he says business books are big business cards. That’s sort of how I feel about AdPulp.

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Because certain creative directors like to send updates to Twitter about what award show they’re currently judging, I thought to ask a rhetorical question in the wee hours before sun up this morning.

Q. how much time do “famous” creative directors spend working versus judging award shows? in a ratio please.

Thankfully, one famous creative director had the nerve to answer.

Mark Tuttsell of Leo Burnett has been appointed Film & Press Jury President for Cannes Lions 2010, an honor, but one that’s bound to eat up at least two weeks of the man’s time this spring.

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